Strategic Planning - Mission Statement

 “Do we want to be in existence five to ten years from now, and if we do, what steps do we need to take?”

“Strategic Planning” focuses on definite long or mid-term goals.

“It is more important to do what is strategically right than what is immediately profitable.” – a thought provoking answer can be found in words of Philip Kotler, a renowned business consultant.

Highly effective strategic planning begins with writing a clear and concise mission statement that defines why your company exists. The best mission statements are typically guided by a clear vision of what the company can become in 10 to 20 years. The mission statement helps managers, employees, and customers to visualize a shared purpose and direction that enables the company to realize its vision.

What is your company’s mission?

Is it merely to make a monetary profit or does it also exist to provide a unique product or service to your customers?

Mission statements that enable companies to stay in existence for the long term will specify how a company’s products o services will add value to its customers. The very best mission statements describe how the company will create a “win-win situation” for the company’s owners, employees, suppliers, customers and the broader community.

A good mission statement clarifies the meaning and purpose of your organization – that is , “why” your company exists. The “what” of your company consist in your products and/or services and the “how” is provided by your business strategies.

Each employee can envision how his or her work is a positive contribution to realizing the vision and mission of the company.

Michelangelo once said, ”I saw the angel in the marble and carved until I set him free.” Talk about a man with vision.

“We aim above the mark to hit the mark”